CRM

CUSTOMER STRUCTURE ANALYSIS AND SEGMENTATION

Valuable insights into customer base structure; identification of homogeneous customer groups for ad-hoc communication purposes

OPTIMIZATION OF CUSTOMER LIFETIME VALUE

Forecasting of individual customer potential and identification of approaches for increasing customer value over the customer life cycle

All Topics
  • Customer structure analysis
  • Customer Socio Dashboard
  • POS analysis, market basket analysis
  • Purchase affinity analysis
  • Customer value analysis, customer potential forecasting
  • Customer value segmentation, analysis of segment journeys
  • Customer needs segmentation
  • Market segmentation
  • Persona segmentation
  • Analytical consulting of customer target groups
  • Determination of product groups and product affinities for cross-selling and up-selling
  • Customer life cycle dashboard
  • Recruitment dashboard
  • Gauging of customer discount affinity
  • Identification of customers with high defection/cancellation risk (churn prevention)
  • Identification of customers with reactivation potential
  • Analytical consulting for optimizing CLV
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L O A D I N G

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L O A D I N G
Please feel free to contact us. Send us an e-mail or give us a call:
Erlangen business location
Erlangen business location
Munich business location
Cologne business location
Erlangen business location
Am Pestalozziring 1-2
91058 Erlangen
T: +49 9131-9712-0
Munich business location
Leopoldstraße 53
80802 München
T: +49 9131-9712-0
Cologne business location
Schanzenstraße 6-20
51063 Köln
T: +49 9131-9712-0