QUICK CHECK

How good is your campaign management?

L O A D I N G

1) Which channels are used for direct marketing campaigns (push)? (multiple response)

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2) According to which criteria is/are the communication channel(s) selected? (multiple response)

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3) Which of the following best describes how you plan your campaigns? (please select one)

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4) Which parts of your campaigns are personalized / individualized? (multiple response)

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5) Which of the following best describes the main logic of your campaign selection? (please select one)

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6) Which data is used for the campaign selection? (multiple response)

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7) What is the primary target of optimizing your campaigns and/or measuring the success of the campaigns? (please select one)

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8) How are additional sales through campaigns measured? (please select one)

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9) Which parts of the campaign process are automated? (multiple response)

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