Marketing

OVERALL CAMPAIGN MANAGEMENT

From optimization of individual marketing campaigns to seasonal campaign planning and profile-based customer interaction management

MEDIA MIX OPTIMIZATION

Gauging of the impact of individual marketing channels, optimal allocation of marketing budget by channel

All Topics
  • Overall campaign planning
  • Campaign impact forecasting
  • Campaign planning dashboard with predictive models
  • Target-group optimization for individual marketing campaigns
  • Determination of key campaign parameters including incentives, duration, timing, content
  • Seasonal campaign planning and optimization of entire communication chains
  • Profile-based customer interaction planning
  • Business rule optimization for campaigns
  • Campaign conflict management
  • Regional optimization of mass communication
  • Advertising effectiveness analysis
  • Campaign report design
  • Development and operation of management cockpits for monitoring marketing success
  • Media mix dashboard
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L O A D I N G

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L O A D I N G
Please feel free to contact us. Send us an e-mail or give us a call:
Erlangen business location
Erlangen business location
Munich business location
Cologne business location
Erlangen business location
Am Pestalozziring 1-2
91058 Erlangen
T: +49 9131-9712-0
Munich business location
Leopoldstraße 53
80802 München
T: +49 9131-9712-0
Cologne business location
Schanzenstraße 6-20
51063 Köln
T: +49 9131-9712-0