Omni-channel

CUSTOMER JOURNEY MANAGEMENT

Tracking of customer fingerprint across all contact points and attribution to communication channels

OMNI-CHANNEL ATTRIBUTION

Determination of effects between sales channels, including monetary measurement of ROPO effects (RonPoff/RoffPon)

All Topics
  • Overarching customer journey management
  • Analysis of click-stream data, web shop visitor profiling
  • Analysis and optimization of navigation paths
  • Analysis and optimization of the web shop purchase process
  • Forecasting of shopping cart abandonment
  • Insight based reduction of returns
  • Customer journey management dashboard
  • Gauging of the effect of individual marketing channels within overall marketing context (attribution model)
  • Omni-channel attribution dashboard
  • Measurement of effects between sales channels (ROPO effects)
  • Determination of the relevant network of stores for online business
  • Optimization of budget allocation across all marketing channels (omni-channel marketing)
  • Management of the customer journey across all marketing channels (cross-channel management)
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L O A D I N G

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L O A D I N G
Please feel free to contact us. Send us an e-mail or give us a call:
Erlangen business location
Erlangen business location
Munich business location
Cologne business location
Erlangen business location
Am Pestalozziring 1-2
91058 Erlangen
T: +49 9131-9712-0
Munich business location
Leopoldstraße 53
80802 München
T: +49 9131-9712-0
Cologne business location
Schanzenstraße 6-20
51063 Köln
T: +49 9131-9712-0