Product

RANGE MANAGEMENT

Utilizing data-driven insights to optimize the product range and product range selection

CONSUMER HEARTBEAT

360° view of product-related consumer behavior. Buying/non buying reasons, path-to-purchase analysis

All Topics
  • Aligning product selection and assortment composition with customer needs
  • Creation of buyer profiles as basis for optimal product design
  • Identification of product combinations and suitable product bundling opportunities
  • Identification of country-specific and regional product preferences
  • Product review analysis, identification of quality problems
  • Product life cycle analysis
  • Optimization of product pricing and positioning
  • Analysis of buying/no buying reasons
  • Path-to-purchase analysis
  • Product competition study
  • Product performance dashboard
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L O A D I N G

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L O A D I N G
Please feel free to contact us. Send us an e-mail or give us a call:
Erlangen business location
Erlangen business location
Munich business location
Cologne business location
Erlangen business location
Am Pestalozziring 1-2
91058 Erlangen
T: +49 9131-9712-0
Munich business location
Leopoldstraße 53
80802 München
T: +49 9131-9712-0
Cologne business location
Schanzenstraße 6-20
51063 Köln
T: +49 9131-9712-0